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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Journeys | - Journey Builder fundamentals
|
| Subscriber and Data Management | - Contact Builder and data architecture
|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Compliance and Security | - Security and access control
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
A) Subscriber Keys
B) Profile Center
C) Publication Lists
D) Send Logging
2. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
A) The data extension is located in the Synchronized Data Extensions folder.
B) The data extension is located in the Salesforce Data Extensions folder.
C) The triggered Send Data Extension data extension template was used.
D) The wind relationship links Subscriber Key to Subscribers on Email Address
3. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
A) Query Studio
B) Journey Builder
C) Synchronized Data Sources.
D) Cloud Pages
4. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
A) The data extension is marked as Sendable
B) The data extension contains a Salesforce ID
C) The data extension is linked using the Contact Key
D) The Data extension is marked as Sendable and Testable
5. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
A) Group
B) List
C) Data Extension
D) Publication List
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
