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How can you start study for the Marketing Cloud Developer Certification Exam
Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Certification Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Developer exam dumps will include the following topics:
- Data Management: 22%
- Data Modeling: 14%
- Programmatic Languages: 35%
- Security: 7%
- API: 22%
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality |
| Topic 2: Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Implement data import and export processes - Define contact data structure and contact key - Utilize Data Views for data access |
| Topic 3: Contact Handling | 14% | - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution - Use contact model concepts effectively |
| Topic 4: Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls - Configure data privacy and compliance settings |
| Topic 5: Platform Architecture | 15% | - Build automations in Automation Studio - Configure and use Query Activities - Design solutions using Journey Builder - Implement triggered send architectures - Create and manage CloudPages |
| Topic 6: Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations |
