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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:
1. A marketing manager is reviewing the validation process for a journey. The journey has a maximum capacity of 100 simultaneous test profiles in a single test session. The QA team needs to test with 150 different profile variations.
How can the QA team test all 150 profiles?
A) They must duplicate the journey and split the test profiles between the two copies.
B) They can run the first 100 profiles, disable and then re-enable test mode to start a new session for the remaining 50.
C) They can request an administrator to increase the test profile limit for this specific journey.
D) They cannot; the limit is a hard cap per journey.
2. A marketing operations user is validating a journey path that is only taken by profiles with `countryCode = "FR"`. They select a test profile that they believe is based in France. In test mode, the profile takes the default path instead of the "FR" path.
Upon inspecting the test profile's attributes in the AEP UI, what is the most likely discrepancy they would find?
A) The profile's `testProfile` flag is set to false.
B) The profile has multiple `countryCode` attributes with different values.
C) The `countryCode` attribute has a value of "fr" (lowercase).
D) The `countryCode` attribute is missing from the profile's schema.
3. A marketing specialist is using the integrated Adobe Experience Manager Assets Essentials to manage marketing images. They notice that the brand logo image used in yesterday's email appears to have been changed unexpectedly today. They need to restore the version that was used yesterday.
What action should they take within the Assets Essentials interface to resolve this?
A) Clear the browser cache, as it is likely a local display issue.
B) Find the image URL in the email editor and manually change it.
C) Find the logo asset in Assets Essentials, access its "Versions" history, and promote yesterday's version to become the "Latest Version".
D) Re-upload the correct logo image and overwrite the existing file.
4. An email developer is building a highly personalized email that must display a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to drag the product name field from the personalization picker into the email, it is disabled.
Why is this happening and what must be done to render the list?
A) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
B) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.
C) The field is disabled because the email template does not support list rendering.
D) The field is disabled because the developer does not have the correct permissions to use list-type fields.
5. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?
A) In a 'Condition' activity at the beginning of the journey to check the date.
B) In the Journey Properties, before entering the canvas.
C) In the 'Email' activity properties for the first email.
D) In the properties of the initial 'Audience Qualification' event.
Solutions:
Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |