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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
B) Create a filter for all events with condition as channel = mobile OR website OR phone call.
C) Create a calculated metric with sum of all engagement events divided by total number of channels.
D) Create a calculated metric using total sessions instead of engagement events.

2. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Generate a Report Preview
B) Define Report Permissions
C) Apply Relevant Filters
D) Create Custom Report Templates

3. Which setting ensures that only relevant events are analyzed in a custom report?
Response:

A) Profile Permissions
B) Identity Graph Linking
C) Event Filters
D) Data Sync Rules

4. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Campaign Execution Module
B) Profile-Based Filters
C) Custom Data Views
D) Segment Overlap Tool

5. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:

A) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
B) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
C) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
D) Calendar panel is using an outdated data set for the report.

Solutions: