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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Integrate with Commerce Cloud - Integrate with Marketing Cloud - Integrate with Service Cloud - Integrate with Salesforce CDP - Connect to external systems using APIs |
| Loyalty Program and Process Configuration | 52% | - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Configure permissions and security model - Set up currencies, points, and transaction processing - Configure foundational program settings - Configure partner management and collaboration - Set up tier models, qualification, and progression |
| Strategies and Design | 16% | - Design promotion lifecycle and engagement strategies - Apply implementation best practices - Assess business requirements and define loyalty solution - Define points, benefits, and redemption processes - Design loyalty program architecture and data model |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
Salesforce Loyalty Management Accredited Professional Sample Questions:
The Management team at Cloud Kicks is required to analyze what earning activities are available in the Loyalty Program. What type of user access does the Management Team need to have this information visible in the reports?
- A. Read, View access on Journal Type, Partner Products, and Loyalty Ledgers Objects
- B. Read, Edit access on Journal Type, Loyalty Member Promotions, and Loyalty Member Benefits Objects
- C. Read, View All access on Journal Type, Journal Subtype, and Transaction Journal Objects
- D. Read. Create access on Journal Type, Loyalty Member Currencies, and Partner Products Objects
Correct Answer: C 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.
What is the recommended solution for the team to set up the Promotion Market Segments?
- A. Custom coded solution
- B. Salesforce Customer Data Platform
- C. Salesforce Reports and Dashboards
- D. Salesforce Marketing Cloud
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
- A. Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
- B. Issue tickets to a concert to any Loyalty member that posts a product review on social media
- C. Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
- D. Create a Loyalty program tier with member benefits to keep customers engaged.
- E. Define a transactional point-based program, in which one point is earn for every dollar spent
Correct Answer: B,C,D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Which two actions should an Administrator execute when a tier is changed manually?
- A. Process Member Benefit Action
- B. Create a scheduled job to perform tier change.
- C. Process Transaction Journals batch job
- D. Assign Member Tier Benefits Action
Correct Answer: A,D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Universal Container sells sports shoes through on eCommerce system. The Loyalty Program Members earn points in real-time with every purchase made.
How can this be built into Salesforce?
- A. Create customer web service with Order Object
- B. Create with the external system to create Transaction Journals.
- C. Create an schedule process to call the external system.
- D. Download an app from the AppExchange to connect Salesforce and the external system.
Correct Answer: B 🗳️
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