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Pegasystems PEGACPDC23V1 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business agility in 1:1 customer engagement | 10% | - Agility in a customer engagement project - Building your business operations team - Updating existing actions - Lifecycle of a change request - Launching new offer on web - Implementing business changes using Revision Manager - Change management process |
| Actions and treatments | 12% | - Present a single offer on the web - Define an action for outbound - Define and manage customer actions |
| Contact policy and volume constraints | 13% | - Limit action volume on outbound - Avoid overexposure of actions - Avoid overexposure on outbound |
| AI and Arbitration | 8% | - Action prioritization with AI - Prioritize with business levers - Action arbitration |
| Decision strategies | 25% | - Create engagement strategies using customer credit score - Create and understand decision strategies |
| Engagement policies | 12% | - Create an engagement strategy - Customer journeys - Define customer engagement policies |
| Next-Best-Action concepts | 10% | - Optimize next-best-action strategy - Define the starting population - One-to-one customer engagement - Optimize customer value in contact center - Essentials of always-on outbound |
| Channels | 10% | - Send offer emails - Real-time containers - Share action details with third-party distributors - Create a real-time container |
