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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Scan channels to see which employees are already speaking about the organization.
B) Establish social media guidelines for ambassadors.
C) Automatically make members of the communication team the ambassadors.
D) Create a social media account for the CEO and post on their behalf.

2. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring and analyzing the tone and content of employees' social media posts.
B) Meeting with a consistent focus group of employees periodically during the campaign.
C) Conducting surveys with different random samples of employees at different points during the campaign.
D) Monitoring chats among different groups of employees during the campaign.

3. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Alignment with company brand
B) Alignment to business objective
C) Psychographics of stakeholders
D) Preference of project sponsor

4. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
B) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
C) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
D) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.

5. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
B) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
C) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
D) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.

Solutions: