[Oct 20, 2022] Prepare For The Marketing-Cloud-Consultant Question Papers In Advance
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NEW QUESTION 170
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION 171
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
- B. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- C. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
Answer: B
NEW QUESTION 172
To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)
- A. The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.
- B. The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.
- C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
- E. The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
Answer: C,D
NEW QUESTION 173
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A user-initiated message to send an email to customers who made a purchase daily.
- C. Triggered Import - user initiated send (not scheduled).
Answer: C
Explanation:
Explanation
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file in encrypted.
NEW QUESTION 174
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Data extension with double opt-in status defined
- B. Send Email Activity with a link to a subscription center
- C. CloudPage with Web Collect to add entrants in to a data extension
- D. CloudPage with Smart Capture to add entrants in to a data extension
Answer: A,D
NEW QUESTION 175
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- C. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- D. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
Answer: A
NEW QUESTION 176
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is any database that contains subscriber data
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is system in which subscriber's status is maintained
- D. A database of record is a centralized storage repository of data about objects or people
Answer: C,D
NEW QUESTION 177
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
- A. SQL Query
- B. Decision Split
- C. Entry Source Filter
- D. Filter Activity
Answer: A,C
NEW QUESTION 178
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. Personalization strings
- C. AMPscript
- D. Guide Template Language
Answer: C
NEW QUESTION 179
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 180
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. Engagement metrics will be passed into Marketing Cloud.
- B. The third-party send list should be pulled from the CMS.
- C. Unsubscribes should be synchronized between senders.
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 181
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Smart Capture and Triggered email messaging
- B. CloudPages opt in to Event Journey
- C. Existing Email Event Notification Subscription
- D. Keyword opt in and SMS Messaging
Answer: D
NEW QUESTION 182
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. SQL Query Activity
- B. Synchronized Data Extensions
- C. Salesforce Reports
- D. Filter Activity
Answer: A,B
NEW QUESTION 183
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
- A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- C. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: A,D
NEW QUESTION 184
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link each data extension directly to Contacts.
Answer: B
NEW QUESTION 185
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