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Facebook Certified Community Manager Sample Questions:
1. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?
A) Tag members in a post when they violate the community guidelines
B) Remove members who have previously violated the community guidelines
C) Comment on posts with links to the community guidelines
D) Share the community guidelines in an announcement post
2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
A) Reach Sentiment Website traffic
B) Website traffic Sentiment Audience growth
C) Reach Audience growth Sentiment
D) Reach Website traffic Audience growth
3. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
A) Reach out privately to community members who might be interested in attending
B) Post a link to the event website with a daily reminder to purchase
C) Provide discount codes to community members who buy early bird tickets
D) Schedule event speakers to host Q&As in the community leading up to the event
4. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
A) Research competitors and replicate popular creative tactics that perform well for them
B) Prioritize the content from the department that is the most polished and ready to post
C) Review previous post results and reuse the content that performed best
D) Review briefs from internal stakeholders outlining key messaging, details and targets
5. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
A) Ask each regional manager to submit an individual report, then merge those into one report
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Create a template and require each regional manager to complete that template every month
D) Hold a daily meeting with the full team to track progress for each region
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C,D | Question # 4 Answer: D | Question # 5 Answer: C |



