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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) Sign-ups
B) Purchase/Sale
C) View of a Key Page
D) Leads

2. You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?

A) Use the Google Content Network.
B) Reduce the cost of your ads by improving the quality score.
C) Create keywords for unadvertised parts of your website.
D) Use keywords in your ad title and text.

3. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
B) Choose Reporting, Search Query Report, choose Summary, click Generate Report
C) Choose Reporting, Choose Keywords, click Create Report
D) Choose Reporting, Search Query Report, click Create Report

4. Which of the following labels allows you to customize your own conversion type?

A) Sign-ups
B) View of a key page
C) Leads
D) Other label

5. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) 16.25 percent
B) 162.5 percent
C) $13,000
D) $21,000

Solutions: