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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional - AP-214 real prep

AP-214
  • Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Updated: Jul 29, 2026
  • Q & A: 102 Questions and Answers
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  • PDF Price: $59.98
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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Implement mobile opt-in management
- Configure SMS and push notification campaigns
Advertising and Social Integration15%- Implement audience synchronization
- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
Automation and Journey Builder10%- Design complex multi-step journeys
- Implement decision split logic
- Configure wait and engagement activities
Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
- Optimize email deliverability
- Configure dynamic content and personalization
Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels
Analytics and Reporting15%- Interpret attribution models
- Analyze cross channel performance metrics
- Build custom reports and dashboards

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which channel solution is managed by the sitemap in Interaction Studio?

A) Web
B) Serve-side
C) Mobile
D) Email


2. how many activities recommended in a journey canvas.(150-200)

A) 50
B) 10
C) 100
D) 300


3. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) They should always be set to High Transmit Power setting
B) It prevents both the produce message and the deli message from being triggered in both places
C) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
D) So that even devices with Bluetooth turned off can receive messages triggered by the beacons


4. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A) Are there more than 100 order records that could match?
B) Is the Contact information spelled correctly?
C) Do any of the orders for that subscriber meet your decision split criteria?
D) Are you integrated with other Salesforce Clouds?
E) Are you using attribute to attribute comparison in your decision split criteria?


5. In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A) 50
B) 100
C) 15
D) No limit


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: B
Question # 4
Answer: A,C,E
Question # 5
Answer: D

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