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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?

A) Delete Filter Activity
B) Data Retention Policy
C) Contact Delete

2. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A) Report Scheduling in Datorama Reports
B) Report Definition Activity in Automation Studio
C) File Transfer Activity in Automation Studio

3. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Specify character encoding in import file.
B) Manage Files in File Transfer.
C) Configure Field-Level Encryption inimport file.

4. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Configure the filter DE to auto-refresh dally in properties.
B) Schedule an automation to refresh the filter activity each day.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

5. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Remove old tracking results on a regular basis to declutter the results list.
C) Create folders in My Tracking and select where to send results when sending an email.

Solutions: