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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Operations | - Email Studio setup and configuration
|
| Topic 2: Automation and Journeys | - Journey Builder fundamentals
|
| Topic 3: Subscriber and Data Management | - List and data management
|
| Topic 4: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 5: Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
A) Reference Content Block
B) Email Form Content Block
C) Cloud Page forms Content Block
D) Dynamic Content Block
2. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
A) AMPscript for Marketing Cloud
B) Google Analytics 360
C) Parameter Manager
D) Marketing Cloud Connect
3. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
A) Reset al passwords to force new tokens
B) Apply the appropriate user mappings in the CRM configuration
C) Apply the administrator and Marketing Cloud Administrator permission sets to user
D) Apply the Marketing Cloud for AppExchange User option as well
4. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
A) Create a one-to-one relationship between Order_Details and Products.
B) Create a one-to-one relationship between Orders and Order_Details.
C) Create a one -to -many relationship between Orders and Order_Details.
D) Create a one-to-one relationship between the contact record and Order Details.
5. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A) Data Management
B) Security Settings
C) Installed Packages
D) Salesforce Integration
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A,C | Question # 5 Answer: C |
