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Facebook Certified media buying professional Sample Questions:

1. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Make sure video has sound
B) Shorten the video length to 20 seconds in order to run on both placements.
C) Shorten the video length to 15 seconds in order to run both placements.
D) Select video views objective in order to run on both placements.
E) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
F) Select reach objective to optimize delivery.

2. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) POS purchase conversion
B) Mobile app installs
C) Outbound links
D) Phone call sales conversion
E) Third party (Google) link click
F) Link Clicks

3. You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A) Your ad set is not active.
B) You've reached the limit of the campaign.
C) Your ads within the ad set were not approved.
D) The ad set audience is too large.
E) Your ad is scheduled for a future date.

4. Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A) Tragedy and conflict
B) Gambling
C) Debatable social issues
D) Mature
E) Dating

5. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
B) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
C) You need to have Facebook pixel implemented
D) You ad campaigns need to be making at least 50 conversions per month.
E) You ad campaigns need to be making at least 50 conversions per week.

Solutions: