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Facebook Certified media buying professional Sample Questions:

1. Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A) Advertiser bid
B) Quality Ranking
C) Relevance
D) Conversion Rate Ranking
E) Ad Quality
F) Frequency
G) Estimated Action Rates

2. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Business Manager.
B) You need to create a new pixel and re-upload the product catalog.
C) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D) You need to associate the client's website pixel with the product catalog in the Ad Account.
E) You should run remarketing campaigns without the Facebook pixel.

3. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) Your community manager should have access to all the tools since he is an analyst in your client's add account.
B) You need to assign the ad account to your client's pixel.
C) You create a new Facebook pixel on your Business Manager
D) You need to make sure your community manager has the correct access level on your client's ad account.
E) You add your Community Manager as Admin to your client's Business Manager
F) You add your Community Manager as Analyst to your client's Ad Account.

4. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Generate Lead
B) View Content
C) Complete Registration

5. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A) Brand Outcomes
B) Reach Outcomes
C) Impact Outcomes
D) Sales Outcomes
E) Audience Outcomes

Solutions: