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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Which is true about Visitor Filters?

A) You can't filter your own company IP
B) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
C) You can the filter by IP
D) You can filter by a hostname wildcard
E) You can filter by a hostname

2. How are prospect that have started a wait step impacted when an entire engagement program is paused?

A) They will NOT continue to progress through the wait step and
B) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
D) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

3. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
B) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
C) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

4. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create an automation rule based on the Lead Status field value
B) Create a completion action based on the Lead Status field value.
C) Create a dynamic list based on the Lead Status field value
D) Create a segmentation rule based on the Lead Status field value

5. Select all available User Email Preferences

A) Send an email when a prospect is assigned
B) Send starred prospect activity alerts
C) Send daily visitor activity emails
D) Send daily visitor assignment emails
E) Send weekly inactive automations report email
F) Send daily prospect assignment emails
G) Send weekly search marketing email (sent on Fridays)
H) Send weekly search marketing email (sent on Mondays)
I) Send monthly inactive automations report email
J) Send daily prospect activity emails (for my prospects)
K) Send daily prospect activity emails (for all prospects)

Solutions: