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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Topic 2: Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Topic 3: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 4: Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization - AI-powered personalization and prediction |
| Topic 5: Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Topic 6: Journey Orchestration | 25% | - Entry sources and audience evaluation - Activities and decision splits - Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis |
| Topic 7: Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Which social network(s) support lead capture in Ad Studio?
A. Google Adwords
B. Instagram
C. Twitter
D. Facebook
E. Linkedin 2%
Question 2
Which two concepts are types of Journeys?
Choose 2 answers
A. Promotional
B. Triggered
C. Single-send
D. Multi-step
Question 3
What is true about contact data and journey data.
A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data
Question 4
In which place can the facebook ad campaign be viewed when created in ad studio?
A. Harkebing Cloud Setup
B. JourneyBuilder
C. Facebook testing environment
D. Facebook Business Manager
Question 5
How much historical data is immediately available when a managed FB account is added to Social Studio?
A. One Year
B. One week
C. Thirty days
D. Six Months
Solutions:
| Question 1 Answer: D | Question 2 Answer: B,C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: C |
